Día San José is a much-needed San José celebration that promotes our resilient cultural pride. Our goal is to produce a downtown destination festival that center stages our traditions while creating new ones that are relevant today.
Join us on October 18th, 2025 at César Chávez Plaza in Downtown San José for next year’s Día San José Festival, and get ready to Levantar Tu Alma!
Meet the amazing people behind your favorite art. Over 30 Chicano artists will be selling their work, original art and prints for you to take home.
There is no better place than the Día San José Festival to discover bands that will rattle your bones. Throughout the day, the main stage will provide music and entertainment that is sure to shake your soul and put you in the muerto mood.
Back for its second year, visit our Native Roots vendors who celebrate our indigenous heritage with over 25 artisans. It is because of our indigenous history that we celebrate Día De Los Muertos. Support this group of artisans as we strive to preserve creativity, history, and culture of our indigenous bloodline.
First time attending Día San José? Browse through our videos to get familiarized with our event.
Bones rattled by Milagro Marketing