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8th Annual Día de Los Muertos Festival
Saturday, October 21, 2017 | 11am -6pm

Día De Los Muertos, also called Day of The Dead, is a celebration of life. Día San José is a culmination of family, entertainment and most of all fun! Throughout the day, we sing, dance, laugh and celebrate our loved ones.

Sugar Skulls by Rob-O

Sugar skulls or calaveras de azúcar is the icon for the Día de Los Muertos celebration. They are a symbol of death and afterlife, and are often used to decorate altars. Creating a fun and colorful feel, sugar skulls are a long past-time tradition.

Almighty Lucha Libre

The almighty Lucha Libre is known all over for their colorful costumes and impressive high-flying maneuvers. Día San José is bringing the ultimate luchadores into the ring for a match you won’t want to miss!

Free Coloring T-shirt

At Día San José, we pride ourselves in bringing fun for the whole family which is why the first 100 kids will receive a free shirt that they can color and make their own! This awesome giveaway is sponsored by KQED.

Classic Low Riders

Experience unique custom lowrider classics and collectible vehicles at Dia San Jose.

2017 Music & Entertainment

Presented by Milagro Marketing and High Fidelity Productions.

Artists Colony

The Artist Colony is uniquely designed experience like no other festival experience you have ever seen. We asked Chicano/a artists to submit their work for consideration in this area. It is marked by the exclusively designed entrance that no other Day of the Dead festival has. These artists are hand picked and represent some of the most talented creatives in the Bay Area. Original art can be purchased bring your credit card and be ready to support Chicano artists.

Become a Vendor

Do you want to be vendor at our event?

Expose your brand to the thousands of people that attend our annual Día San José festival. Please click on the link below to download your vendor app.

Event Lineup

2017 Event Lineup

Check back for new additions entertainment. If you interested in performing, click the button below.

The Partners


Places to Visit

La Muerte Baila

In this hilarious, musical take on the afterlife, los muertitos – the dead – can’t wait to get back to earth on Día de los Muertos – and La Muerte cant wait to finally have a day to relax! But when one soul isn’t ready to go back, everyone’s holiday is in danger!

La Muerte Baila is performed in Spanish with English supertitles.
Seating is General Admission. Perfect for the whole family.

El Teatro Campesino

Since its inception, El Teatro Campesino and its founder and artistic director, Luis Valdez, have set the standard for Latino theatrical production in the United States. Founded in 1965 on the Delano Grape Strike picket lines of Cesar Chavez’s United Farmworkers Union, the company created and performed “actos” or short skits on flatbed trucks and in union halls.

Chachos Restaurant

Chacho’s has been serving quality Mexican Food in an urban Chicano environment, and home to the original Hennchata. Chacho’s is no stranger to inventing and taking risks. Whether its in the menu or their huge assortment of drink specialties, Chachos brings out the revolutionary spirited Chicano in you.

Jose Guadalupe Posada Exhibit

In conjunction with the opening of this exhibition, guest curator Diane Miliotes will conduct a presentation on the work of José Guadalupe Posada and his contemporaries in Art Lecture Hall #133 on October 10, 5:00pm-6:00pm. This presentation and the following open reception, held immediately afterward in the Thompson Art Gallery 6:00pm-7:30pm, are free and open to the public.

Photo Galleries


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St. James Park in San Jose, CA





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