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8th Annual Día de Los Muertos Festival
Saturday, October 21, 2017

Día De Los Muertos, also called Day of The Dead, is a celebration of life. Día San José is a culmination of family, entertainment and most of all fun! Throughout the day, we sing, dance, laugh and celebrate our loved ones.

Sugar Skulls by Rob-O

Sugar skulls or calaveras de azúcar is the icon for the Día de Los Muertos celebration. They are a symbol of death and afterlife, and are often used to decorate altars. Creating a fun and colorful feel, sugar skulls are a long past-time tradition.

Almighty Lucha Libre

The almighty Lucha Libre is known all over for their colorful costumes and impressive high-flying maneuvers. Día San José is bringing the ultimate luchadores into the ring for a match you won’t want to miss!

Free Coloring T-shirt

At Día San José, we pride ourselves in bringing fun for the whole family which is why the first 100 kids will receive a free shirt that they can color and make their own! This awesome giveaway is sponsored by Metro PCS, KQED and Somos Mayfair

Classic Low Riders

Experience unique custom lowrider classics and collectible vehicles at Dia San Jose.

2017 Music & Entertainment

Presented by Milagro Marketing and High Fidelity Productions.

Artists Colony

The Artist Colony is uniquely designed experience like no other festival experience you have ever seen. We asked Chicano/a artists to submit their work for consideration in this area. It is marked by the exclusively designed entrance that no other Day of the Dead festival has. These artists are hand picked and represent some of the most talented creatives in the Bay Area. Original art can be purchased bring your credit card and be ready to support Chicano artists.

Become a Vendor

Do you want to be vendor at our event?

Expose your brand to the thousands of people that attend our annual Día San José festival. Please click on the link below to download your vendor app.

Event Lineup

2017 Event Lineup

Check back for new additions entertainment. If you interested in performing, click the button below.

The Partners


Photo Galleries


Contact Us


St. James Park in San Jose, CA





Don’t hesitate to contact us